Increase Workplace Efficiency with ActivTrak

Make data-driven decisions about the future of work. Optimize your workplace strategy and technology investments to fuel the work habits that lead to success.

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Trusted by 9,000+ organizations across the world

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Measure the impact of digital and organizational change

After a sudden but sustained shift to remote work, many organizations are considering what their future workplace model will look like — hybrid, flexible, a full return to office? To make the right decision for employees and the business, you need to understand how remote and hybrid models influence work habits, productivity, and overall employee experience.

ActivTrak helps organizations measure the impact of digital and organizational change by providing visibility into technology usage, productivity trends, and employee engagement.

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"Being able to proactively hire to anticipate an upcoming rise in work, work tasks, or overall production is something most departments dream of being able to do. We have that power at our fingertips thanks to ActivTrak."

June, 2021

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Optimize technology investments and streamline workflows

Gain insight into technology usage across your organization to inform future investments and identify cost-saving opportunities.

  • See which applications are most heavily used to determine where your organization should continue or expand investment.
  • Identify cost-saving opportunities stemming from  underutilized tools and excess software licenses.
  • Reduce silos and standardize workflows by identifying redundant applications or tools with overlapping functionality.
  • Compare website and application usage across remote and in-office teams to discover how workflows vary and which technologies enable remote and hybrid work.
Learn more about technology usage & adoption

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Guide workplace strategy with insight into employee productivity and well-being

Assess the impact of remote and hybrid models on employee work habits.

  • Compare productivity and focus trends across remote, hybrid, and in-office teams to gauge the feasibility of a flexible work model and understand which teams would most benefit from returning to the office.
  • Draw correlations between work environment and well-being by analyzing employee utilization levels and other predictors of burnout.
  • Identify individuals who may be struggling with remote work so you can understand the root causes and quickly provide support.
  • Analyze time spent in video-conferencing software and messaging apps to ensure that remote employees have the resources to collaborate and aren’t isolated from their teammates.
Learn more about work patterns & trends

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Conduct deeper analysis by combining data across your technology portfolio

Combine data from ActivTrak and other business tools to understand broader organizational context.

  • Visualize workforce metrics from ActivTrak alongside data from Salesforce, ZenDesk, Lattice, and many other key business applications to draw connections between workplace models, productivity trends, and business results.
  • Run custom queries or leverage pre-configured starter templates for Tableau, Power BI, and Google Data Studio.
  • Compare the number and cost of application licenses against usage trends to inform technology investments.
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Explore ActivTrak's Key Features


Tune into key trends. A quick at-a-glance summary of workforce performance and productivity trends. Everything you need to start your analysis of workforce productivity and operational efficiency.

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Productivity Reports

Spot patterns that fuel success. Gain valuable insights and increase team productivity. These out-of-the-box reports enable you to drill down by date range, users, computers, and other criteria to quickly discover trends.

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Team Productivity

Immediately see user and team productivity and availability status via an at-a-glance dashboard.

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Workload Management

Uncover hidden potential. View key insights across people, process and technology to help your organization increase productivity, reduce risk, optimize work, and ensure healthy work habits.

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Productivity Coaching

Guidance and resources you need to create a culture that empowers employees to achieve big goals.

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Easily integrate ActivTrak productivity data with your other software applications to get the deeper insights you need to boost productivity and efficiency in the workplace.

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Personal Insights

Empower employees to improve productivity, focus, and work-life balance by providing deep insights into individual work habits.

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Location Insights

Make data-driven decisions about hybrid work with insight into where employees work — and where they work best.

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Data Privacy Controls

Safeguard data privacy and confidentiality to ease employee concerns

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No matter your needs, ActivTrak fits your stack

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    MS Teams

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    Power BI

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    Google Data Studio

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FAQs about operational efficiency & compliance:

What is operational efficiency?

Operational efficiency is the relationship between an organization’s output and input, that when healthy, helps businesses cut down on unnecessary costs while increasing revenue. It’s what businesses strive to do – product a high-quality product at scale with as few resources as possible.

To decrease extraneous costs, the operations manager must be able to identify which processes in place are not needed. To do this, they need to be able to identify a baseline of operations.

How do you measure and improve operational efficiency?

Operational efficiency is calculated by dividing output (revenue, sales, cold calls, inbound leads, etc) by input (resources, man-hours, licenses, etc). As explained by Mankins in the Harvard Business Review, efficiency is a matter of producing the same output with less input.

In order to calculate efficiency, decision-makers need to determine which output and input variables are most appropriate for their organization. These variables are determined by their key performance indicators; the quantifiable metrics that reflect the health of an organization (dictionary). These can shed light on the overall direction of an organization by providing unbiased data about performance.

  • Step 1: Record your performance and compare it against industry standards. This will give the organization a reference point to measure improvements.
  • Step 2: Review the baseline of operations and identify the functions and goals within each department.
  • Step 3: Understand the key players involved when it comes to executing those functions and goals.
  • Step 4: Then review how much time it takes to achieve those goals and the quality of work done every step of the way.
  • Step 5: Within each step, identify bottlenecks that make that process slower. Bottlenecks are any functions or steps that are unnecessary for completing the task at hand. For example, waiting a couple of days for another approval when two approvals are sufficient would be a bottleneck.
  • Step 6: Remove those bottlenecks. One strategy to eliminate waste is the 5S method: Sort, Shine, Straighten, Standardize and Sustain. The leadership team needs to collaborate with other employees to ensure the right steps are taken.
  • Step 7: Measure the performance and compare to the previous baseline of operations to track improvements. Make sure that the quality of work done along the way is not impaired.
  • Step 8: Track performance by creating reports or a dashboard. Convene with your team at regular intervals to discuss performance and areas of improvement.

Note to the COO
There is much more to efficiency than simply cutting costs. It takes more strategy and forethought. A study done by PwC UK showed that two-thirds of UK businesses planned to cut costs over a 12-month period, but less than 30 percent of those organizations were able to reach their operational efficiency goals and only about a fifth of them could sustain the benefits of cutting costs over a period of three years.

What is ActivTrak’s approach to operational efficiency and employee monitoring?

Improving operational efficiency requires the collection and monitoring of data to establish a baseline upon which you can measure growth. We know employee monitoring and activity analysis have a mixed history and association with intrusive supervision and heavy oversight. ActivTrak intends to change that by focusing on the real output of employee monitoring: improved productivity and efficiency.

We designed ActivTrak from an ethical direction: with cornerstones of transparency, collaboration and informed insight. We’ve consciously developed a powerful platform that focuses on the collection of contextual data, avoiding intrusive employee monitoring technologies like keystroke logging and video surveillance. We invite the users of our product to join us on our journey to migrate employee monitoring from the age of surveillance and into the results and data-driven space that is productivity insights and operational efficiency.

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