User Behavior Analytics (UBA) is the most important and rapidly growing tool of business intelligence solution for any organization. Before user behavior analytics, organizations used to invest in multiple tools like anti-malware, log management system or SIEM tools to secure their organizations of any threat. These tools proved to offer limited solutions to advanced cyber attacks and efficiency management.
User Behavior Analytics offers better security because it focuses more on individual user events and less on system events. User behavior analytics help businesses make sense of the collected data. It utilizes artificial intelligence, machine learning, statistics, and algorithms, to establish a baseline of normal activity, then uses that to recognize patterns of unusual user behavior within the data collected so that it can flag administrators.
This article highlights the three powerful use cases of User Behavior Analytics and their importance.
Insider Threat Detection
Protecting the organization against insider threats is of crucial importance in current times. Because of the internet and its facilitated access to data and files, the organization becomes more vulnerable. A lot can go wrong in the case of insider threats. Verizon’s 2018 Data Breach Investigations Report (DBIR) states that 92.4% of malware is delivered by email. Employees can compromise company data unknowingly by phishing emails, theft or downloading content that has malware. These "negligent insiders" account for up to 51% of insider incidents. Organizations also become victims of malicious insiders and credential thefts. A former or current employee many times plays a significant role in leaking insider information to the press or a competitor for monetary gains or revenge. Some of the intruders are efficient in the use of technology and cover their digital trace so the theft or problem they created does not point back at them. In such situations, it becomes difficult to collect proof against the intrusion. It is essential to have some insider threat detection to avoid such incidents. That's where user behavior analytics software plays an important role. Installing UBA software works security measure against such threats. If someone tries to break into your organization's network, you have the ability to receive a notification about the activity. If someone tries to copy data to an external drive or mail it to a person outside the company, you will know. This way you can secure your organization against internal and external attacks. Features such as alarms help to take screenshots and videos of any suspicious activity. It will warn you of any activity via notifications. This way you will have activity data that provides enough proof against the intruder to take necessary actions.![A group of ActivTrak employees and their computers showing UBA software](https://3k9e724pnqn2ubftz25jfqs4-wpengine.netdna-ssl.com/wp-content/uploads/2019/01/UBA-use_case_2.jpg)