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Cookie Policy

Date: August 2, 2023

Our Privacy Statement explains how Birch Grove Software, Inc. (d/b/a ActivTrak) and its affiliates and subsidiaries (“ActivTrak,” “we,” “us,” or “our”) collect and use information from and about you when you visit our website at (the “Site”) or use our products or services that link to our Privacy Statement (collectively, our “Services”), create an account with us, or otherwise interact with us. This cookie policy (“Cookie Policy”) explains more about how we use cookies and your choices concerning cookies. 


Cookies are text files with small amounts of information which are downloaded to the browser you use on your device when you visit a website. They are widely used in order to make websites work or work in a better, more efficient way. Websites can read and write the files in a cookie, enabling them to recognize you and remember important information that will make your use of a website more convenient (for example, by remembering your username or password). We do this to understand your use of our Services, improve your user experience, enable personalized features and content, and optimize our advertisements and marketing.

As described in our Privacy Statement, we use cookies and similar tracking technology on our Services, which may include:

  • Cookies. Cookies are small data files stored on your browser or device. They may be served by the entity that operates the website you are visiting (“first-party cookies”) or by other companies (“third-party cookies”). For example, we partner with third-party analytics providers, like Google, which set cookies when you visit our websites. This helps us understand how you are using our Services so that we can improve them.
  • Web Beacons. A Web Beacon (or “pixel tag”) is a small tag (which may be invisible to you) that may be placed on our Site’s pages or an email, which collects information about your browser or device and can set cookies.
  • ETag, or entity tag. An Etag or entity tag is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL.
  • Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on.
  • Browser Fingerprinting. Collection and analysis of information from your device, such as, your operating system, plug-ins, system fonts and other data, for purposes of identification.
  • Recognition Technologies. Technologies, including application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices, such as whether a user of multiple devices is the same user.
  • Local storage allows data to be stored locally on your browser or device and includes HTML5 local storage and browser cache.

We will refer to cookies and similar tracking technologies simply as “cookies” for the remainder of this Cookie Policy.

Most web browsers automatically accept cookies, but please refer to your browser settings if you do not want to allow cookies or only allow the use of certain types of cookies. You can also use your browser settings to withdraw consent to the use of cookies at any time or delete cookies that have already been set on your device. Keep in mind that by disabling certain categories of cookies, you may be prevented from accessing some features of our Services. You may find more information relating to opting out of cookies on your browser settings menu.


Typically, cookies are classified into two types, either “session cookies” – which do not stay on your device after you close your browser – or “persistent cookies” – which will usually remain on your device until you delete them, or they expire. We use both types of cookies on our Services: 

  • Session cookie. We use this type of cookie to link your actions on our Site, and a different session ID is used each time you visit our Site. Each session cookie will only last for the length of your browser session; all session cookies are deleted after your visit. A browser session starts when you open your browser window and finishes when you close it. 
  • Persistent cookie. A persistent cookie has a longer lifetime than a session cookie and lasts for the period of time specified in the cookie, which varies from cookie to cookie. It is not deleted when you close your browser window and will be activated every time you visit the website that created that particular persistent cookie. 


We use four different categories of cookies on our website:

  • Strictly necessary cookies. These cookies are essential to our Services and enable you to use certain features, such as remembering information you have entered on forms when you move page to page on our Services. If we do not use strictly necessary cookies, we may not be able to provide certain services to you. 
  • Performance cookies. We use these cookies to count visits and traffic so we can understand, measure, and improve the performance of our Services. For example, we can use these cookies to learn more about which features are popular with our users and where we may need to make improvements or to determine if you have interacted with a certain page.
  • Functional cookies. We use these cookies to remember your settings and preferences. For example, we may use these cookies to remember your language preferences.
  • Targeting cookies. We and our advertising partners use these cookies to deliver advertisements, to make them more relevant and meaningful to you, and to track the efficiency of our advertising campaigns, both on our services and on other websites and social media. These may be used by advertisers to build a profile of your interests and show you relevant ads on other sites.


Third party cookies are cookies placed by a third party on your device that may provide information to those third parties about your browsing habits. This may include your visits to our Services, the pages you visited and the advertisements you clicked, which helps identify the effectiveness of the third party’s services, your interests, retargeting ads and delivering ads that are more relevant to you. We do not control or have access to such cookies. 

In some cases, we may use third parties to manage our strictly necessary or performance cookies, but we do not allow any third party to use these cookies other than for the specific types of purposes listed above. 


You can decide whether or not to accept cookies. One way you can do this is through your internet browser’s settings. To find out more information about cookies, including information about how to manage and delete cookies, please visit or

To explore what cookie settings are available to you, look in the “preferences” or “options” section of your browser’s menu.

Your Choices

You have a number of options to control or limit how we and our partners use, including for advertising.

  • You can choose to accept or reject certain cookies by clicking on the cookie icon on the footer of our website. Please note that your cookie preferences apply only to the browser where you set such preferences, so if you use multiple browsers or devices, you will have to set your cookie preferences on each browser, on each device. If you delete your browser’s saved cookies, you will need to reset your cookie preferences for that browser on that device.
  • Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our services may not function properly.
  • Our Sites use Google Analytics, a web analysis service provided by Google Inc. (“Google”) which is based on cookie technology. To prevent your data from being used by Google Analytics across all websites, you can install Google’s opt-out browser add-on
  • For information on how our advertising partners allow you to opt out of receiving ads based on your web browsing history, please visit European users may opt out of receiving targeted advertising through the European Interactive Digital Advertising Alliance.
  • To opt out of ads on Facebook, Pinterest, or Google that are targeted to your interests, use your Facebook, Pinterest, or Google Ads settings. 
  • Check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt out of Ads Personalization” setting.


If you have any questions regarding this Cookie Policy or our use of cookies, please contact us by email at [email protected] or at:

Birch Grove Software, Inc. dba ActivTrak

1501 South MoPac Expressway

Suite 155

Austin, Texas 78746

Phone: +1 (888) 907-0301

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