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Heidi Farris

CEO at ActivTrak

As CEO and board director of ActivTrak, Farris leads the company’s strategy focused on growing market share in the enterprise workforce analytics space and building on the success of its award-winning high-velocity business model. She brings four years of experience as COO to the role and is a founding member of the ActivTrak executive team. Under her leadership, ActivTrak has realized 8X in revenue growth supported by more than 9,500 customers and 550,000 users around the world.


Prior to ActivTrak, Farris held numerous leadership roles at Idera, Inc., most recently serving as CMO and EVP/GM of its Database Tools Division, where she set the strategic vision and priorities to drive growth and profitability across its three product lines. She also served as vice president of marketing at Bloomfire, where she was instrumental in evangelizing category creation around the company’s best-in-class knowledge-sharing platform, and was a key team member at SolarWinds, where she helped build the company’s low-touch, go-to-market model that led to its successful IPO in May 2009. Heidi's thought leadership has been featured in CEO World, Forbes, SHRM and more.