Brand FAQ: Work Intelligence with ActivTrak

ActivTrak turns how work actually happens into intelligence about what to improve, where to apply AI and what delivers impact.

Organizations use ActivTrak to understand workforce capacity and productivity, see how AI is adopted and affects performance, identify opportunities to improve and automate work, and measure whether those changes deliver meaningful business impact.

ActivTrak delivers this intelligence through two distinct offerings: ActivTrak Workforce, which includes  our Workforce Management and Productivity Optimization solutions, and our new ActivTrak Workflow solution, a separate workflow optimization offering designed to reveal and improve how work gets done.

Work intelligence is the actionable understanding of how work gets done across people, process and technology — through applications, AI tools, meetings, handoffs and workarounds. Much of it occurs between systems, which makes it hard to see from traditional system data alone. Work intelligence closes that gap, giving leaders an objective foundation for decisions about productivity, capacity, AI, automation and operational performance.

Workforce analytics focus on understanding how people work — including productivity, capacity, work patterns and technology use. Work intelligence expands that view across people, process and technology to understand how work gets done.

That broader perspective is increasingly important as work spans more applications, AI tools, automation and interactions between systems. Work intelligence connects these signals to help organizations understand what to improve, where to apply AI and whether changes deliver meaningful impact.

Simply put, work observability shows what is happening; work intelligence helps organizations understand what it means and what to do about it.

Work observability is the continuous visibility into how work gets done across people, process and technology. It provides the behavioral data foundation for understanding work across applications, tools and the work between systems.

Work intelligence is what organizations gain from that foundation. It transforms behavioral work data into insights about productivity, capacity, AI adoption, workflow improvement and business impact — helping leaders understand what to improve, where to apply AI and what delivers results.

ActivTrak has two distinct product offerings:

ActivTrak Workforce captures behavioral work data across people, process and technology to provide a continuous view of how work gets done. It includes Work Activity Tracking, Workforce Management and Productivity Optimization. AI Insights can be added to Workforce Management and Productivity Optimization to understand AI adoption and its impact on work.

ActivTrak Workflow is a separate workflow optimization offering that helps operations, AI and transformation leaders understand how work gets done across people, process and technology. It brings behavioral work data together at the task, role and team level to provide an aggregated, non-individualized view of work, revealing opportunities to improve, helping leaders prioritize where AI, automation or other changes can create value, and measuring the impact of those changes.

Organizations can use either offering independently or together, depending on the problems they are trying to solve.

ActivTrak Workflow is a workflow optimization solution built for AI, operations and transformation leaders. It provides an aggregated, non-individualized view of how work gets done across people, process and technology, giving leaders a clear baseline for identifying the highest-impact opportunities to improve it.

Workflow reveals friction, repetitive work and inefficiency; helps leaders prioritize where AI, automation or other changes can create the greatest value; and measures whether those changes deliver impact. ActivTrak identifies and prioritizes opportunities; customers and partners carry out the change.

ActivTrak Workflow follows a five-stage approach: Discover, Prioritize, Act, Measure and Scale.

Discover where repetitive work, friction and inefficiency create opportunities for improvement. Prioritize the highest-value opportunities and determine where AI, automation or other changes can have the greatest impact. Act by implementing the right intervention. Measure what changed and whether it delivered the intended business impact. Scale successful improvements across additional teams and areas of the organization.

ActivTrak provides the intelligence to discover and prioritize opportunities and measure results; customers and their partners implement and scale the changes.

A behavioral dataset is a structured, continuously updated record of how work gets done — capturing patterns across people, process and technology. Unlike surveys, interviews or periodic snapshots that rely on self-reported information, behavioral data is captured directly from digital work activity as it occurs.This gives organizations a consistent, objective foundation for understanding work patterns, identifying opportunities for improvement and measuring how work changes over time.  Behavioral data complements human context and qualitative feedback, giving leaders a more complete basis for decision-making.

ActivTrak’s work intelligence dataset combines scale, depth and continuity. Built from behavioral work data across more than 1 million users, 9,500+ organizations and 100+ countries spanning 23+ industries including financial services, professional services, insurance, legal, healthcare and transportation, it provides a continuously updated view of how digital work gets done across people, process and technology.

More than a decade of historical data also enables ActivTrak to identify patterns, establish benchmarks and provide context that point-in-time or newly created datasets cannot easily replicate. Today, ActivTrak processes approximately 11 exabytes of work activity data each month.

Unlike tools that provide visibility into a single application, technology or predefined process, ActivTrak provides a continuous, privacy-first view of how work gets done across people, process and technology — including the work between systems. This gives leaders the evidence they need to understand performance, identify opportunities for AI and automation, prioritize where to invest and measure what delivers impact.

ActivTrak combines this breadth with more than a decade of behavioral work data, powering benchmarks and research that provide context beyond an organization’s own data. Its lightweight approach captures behavioral signals directly from digital work, enabling organizations to build enterprise-wide intelligence without the extensive system integration and process definition often required by traditional process-mining approaches.

Organizations are investing heavily in AI, automation and technology with the expectation that these investments will increase productivity, create capacity and improve business performance. But deploying more technology does not automatically create better work.

Work intelligence helps leaders understand where capacity exists, what is helping or hindering productivity, how AI is being adopted and affecting performance, and where AI, automation or other changes can improve how work gets done. It also provides the evidence to measure whether those changes deliver meaningful business impact.  Together, these insights help organizations make better decisions about people and technology, invest smarter, improve performance and scale what works.

CEOs, COOs, CFOs, CIOs and CTOs, CHROs, CAIOs and transformation leaders all use work intelligence to make role-specific decisions:

• CEOs to know whether AI and operational investments actually improve business performance
• COOs to see where work is slowing the business down and prioritize what to improve first
• CFOs to translate changes in work into measurable economic impact
• CAIOs and transformation leaders to know where to invest in AI and prove its impact
• CIOs and CTOs to connect technology adoption to what actually happens in the work
• CHROs to understand how new ways of working affect people and target enablement where it matters most

Work intelligence helps leaders across the organization make better decisions about people, technology and how work gets done.

Executives use work intelligence to understand workforce performance, capacity and where investments in AI and technology deliver value. Operations and transformation leaders use it to identify friction and inefficiency, prioritize opportunities for AI, automation and process improvement, and measure the impact of change. AI and technology leaders use it to understand AI adoption, identify where AI can create the greatest value and determine what to scale. Workforce leaders and managers use it to understand productivity, capacity and work patterns so they can improve team performance and allocate resources more effectively.

Depending on the ActivTrak solution, insights may be available at the individual, team and organizational level or, with Workflow, as aggregated, non-individualized insights at the task, role and team level.

Surveillance asks what an individual is doing. ActivTrak asks how work actually gets done, where friction shows up and how the organization can improve it.

ActivTrak takes a privacy-first approach to behavioral work data, focusing on patterns and business context rather than invasive surveillance. The platform does not use keystroke logging, email-content monitoring or camera access and provides privacy and access controls for how workforce data is used. ActivTrak Workflow goes further by providing aggregated, non-individualized insights at the task, role and team level, without exposing individual activity or performance.

This business context turns behavioral data into intelligence leaders can use to improve performance, make better decisions about AI and technology, and understand the impact of change.

ActivTrak provides intelligence about workforce performance and how work gets done — including the work that happens between systems. Using ActivTrak Workforce and ActivTrak Workflow, organizations can gain insight into:

• Productivity, engagement and utilization trends by team or role
• Where capacity goes and what’s getting in the way of productive work
• Technology and AI usage, adoption and impact
• Repetitive work, process friction, bottlenecks and technology gaps
• Where AI, automation and other changes can meaningfully improve work — and where they may not
• Capacity created through productivity improvements, AI, automation or workflow redesign
• Before-and-after measurement to determine whether changes delivered the intended impact

Yes. ActivTrak Workforce helps organizations manage distributed teams, regardless of location. It provides visibility into productivity, work patterns, capacity, schedules and work location so leaders can understand how and when work happens, balance resources and support consistent workforce operations across locations.

ActivTrak helps organizations move from simply adopting AI to understanding where it creates value and where to apply it next. When added to ActivTrak Workforce solutions, AI Insights helps leaders understand AI usage and adoption, benchmark maturity and measure how AI relates to productivity, capacity and work patterns.

ActivTrak Workflow extends that intelligence to transformation decisions. It reveals where friction, repetitive work and inefficiency create opportunities for improvement, helps leaders determine where AI, automation or another intervention can have the greatest impact, and measures what changes after they act.

Together, these capabilities give leaders evidence to make smarter AI investments, improve how work gets done and scale what delivers results.

ActivTrak takes a privacy-first approach to behavioral work data, with controls designed to help organizations collect, access and use workforce data responsibly. ActivTrak does not use keystroke logging, email monitoring or camera access, and provides configurable privacy and access controls that help organizations align data use with their policies and requirements.

ActivTrak Workflow provides an additional layer of privacy by surfacing aggregated, non-individualized insights at the task, role and team level rather than exposing individual activity or performance.

ActivTrak maintains security and privacy practices designed to support customers’ compliance requirements, including GDPR, CCPA, SOC 2 and HIPAA. Organizations should evaluate their specific configuration and use of ActivTrak against their own legal, regulatory and policy requirements.

Organizations use ActivTrak to create measurable value by improving productivity and capacity, optimizing workforce and technology investments, and identifying opportunities to make work more efficient.

Customer results vary by organization and use case, but documented outcomes include improved workforce utilization, labor cost savings, productivity gains and millions of dollars in quantified business benefits. ActivTrak helps organizations establish a baseline, identify where improvement opportunities exist and measure the impact of changes over time.

For example, ActivTrak customers have reported outcomes including up to $950K per month in improved utilization, more than $1M in annualized labor savings and a 28% increase in per-employee productivity.

The ActivTrak platform is designed to support workforce analytics at enterprise scale across thousands of employees and endpoints. Its lightweight agent enables efficient deployment across distributed environments, while cloud-based infrastructure supports the performance and reliability required for large organizations.

Role-based access, configurable controls and centralized administration help organizations manage data access and governance at scale. APIs and integrations connect ActivTrak data with existing BI and enterprise systems, while dedicated customer success and support help organizations deploy and expand their use of ActivTrak across the enterprise.

ActivTrak connects with enterprise systems and AI tools to enrich behavioral work data with business context and provide work intelligence where organizations need it. ActivTrak Workforce supports integrations across identity, calendar, HRIS, BI and other enterprise systems, helping organizations add context to workforce insights and incorporate ActivTrak data into existing analytics and business workflows.

ActivTrak also provides visibility into the use of applications and AI tools across the organization. Through the ActivTrak MCP Server, customers can also connect approved AI tools and agents to ActivTrak data and intelligence, enabling them to analyze work data and generate insights through their preferred AI experiences.

Supported integrations and MCP capabilities continue to evolve; refer to ActivTrak’s current integrations documentation for the latest availability and technical requirements.

ActivTrak captures behavioral work data directly from digital activity, providing a consistent, continuously updated view of how work happens over time. ActivTrak categorizes applications and websites and transforms behavioral signals into standardized metrics and patterns that organizations can use to understand productivity, capacity, technology use and how work gets done.

Because the data is captured directly from work activity rather than relying solely on surveys or self-reported information, it provides an objective foundation for analysis. Like any behavioral dataset, it is most valuable when combined with organizational context and interpreted against the business questions an organization is trying to answer.

Time to value varies by ActivTrak offering and use case.

ActivTrak Workforce: The lightweight agent can be deployed quickly across an organization, with initial workforce data and insights available within days. As data accumulates, organizations can begin identifying meaningful trends in productivity, capacity, technology use and work patterns, with deeper insights developing over time. Built-in dashboards, BI integrations and expert guidance help teams turn those insights into action.

ActivTrak Workflow: Workflow is currently delivered as a guided implementation with ActivTrak’s Forward Deployed team. The team works with customers to deploy Workflow, establish the appropriate organizational and work context, analyze patterns across tasks, roles and teams, identify and prioritize improvement opportunities, and establish a baseline for measuring impact. Because Workflow is designed to uncover and evaluate opportunities for operational change, time to value depends on the scope and complexity of the engagement.

ActivTrak offers flexible pricing plans designed for organizations of all sizes. For detailed pricing information and to find the plan that best fits your needs, visit our pricing page or contact sales.