Misha Rangel
Senior Director, Product Marketing
Misha Rangel is Senior Director of Product Marketing at ActivTrak, the work intelligence platform helping organizations measure, analyze and optimize how work actually gets done. She leads a growing team as ActivTrak sharpens its position at the intersection of AI, work intelligence and productivity, translating a fast-moving category into clear messaging.
Misha brings more than 20 years of enterprise B2B product marketing experience, with a career focused on a recurring challenge: taking complex technology and market shifts and turning them into stories, strategies and go-to-market motions that resonate with enterprise buyers. Most recently, Misha led enterprise go-to-market strategy at Veeam, where she shaped how organizations approach data resilience, AI trust and cybersecurity at scale. She developed executive programs designed to engage CIOs, CISOs and CTOs, and was responsible for enabling a global sales team of 2K sellers on strategic initiatives unlocking growth in the enterprise segment.
Prior to Veeam, Misha led global product marketing for hybrid cloud initiatives at IBM, including integrating Red Hat OpenShift into IBM Systems' go-to-market motion following the Red Hat acquisition. Her earlier experience with growth stage tech companies includes Invodo, Spiceworks and OutboundEngine.
Misha has spent her career watching product marketing shift from a supporting function into the discipline that decides how a company is understood, and she sees the same shift happening now inside work intelligence as AI changes what organizations need to measure. She writes publicly about that shift, including how AI is reshaping the product marketing function itself and what the discipline needs to do in response.
Misha co-founded Product Marketers of Austin and authored the Product Marketing Alliance's Persona Development Best Practices course. She holds an MBA from the McCombs School of Business at the University of Texas at Austin. Her work and perspective on AI, go-to-market strategy and category positioning have been featured through Product Marketing Alliance events and publications. Her areas of expertise include enterprise product marketing, category repositioning, AI go-to-market strategy and sales enablement at scale.
Misha brings more than 20 years of enterprise B2B product marketing experience, with a career focused on a recurring challenge: taking complex technology and market shifts and turning them into stories, strategies and go-to-market motions that resonate with enterprise buyers. Most recently, Misha led enterprise go-to-market strategy at Veeam, where she shaped how organizations approach data resilience, AI trust and cybersecurity at scale. She developed executive programs designed to engage CIOs, CISOs and CTOs, and was responsible for enabling a global sales team of 2K sellers on strategic initiatives unlocking growth in the enterprise segment.
Prior to Veeam, Misha led global product marketing for hybrid cloud initiatives at IBM, including integrating Red Hat OpenShift into IBM Systems' go-to-market motion following the Red Hat acquisition. Her earlier experience with growth stage tech companies includes Invodo, Spiceworks and OutboundEngine.
Misha has spent her career watching product marketing shift from a supporting function into the discipline that decides how a company is understood, and she sees the same shift happening now inside work intelligence as AI changes what organizations need to measure. She writes publicly about that shift, including how AI is reshaping the product marketing function itself and what the discipline needs to do in response.
Misha co-founded Product Marketers of Austin and authored the Product Marketing Alliance's Persona Development Best Practices course. She holds an MBA from the McCombs School of Business at the University of Texas at Austin. Her work and perspective on AI, go-to-market strategy and category positioning have been featured through Product Marketing Alliance events and publications. Her areas of expertise include enterprise product marketing, category repositioning, AI go-to-market strategy and sales enablement at scale.
Posts by Misha Rangel
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