Daniel Glickman
Sr. Director, Product Marketing
Daniel Glickman is Senior Director of Product Marketing at ActivTrak. He is known for building scalable growth engines, launching new product categories and aligning cross-functional teams to accelerate revenue and operational efficiency. Daniel has more than a decade of senior marketing leadership experience in SaaS, MarTech and high-growth technology companies, with deep expertise in product positioning and messaging, sales enablement, AI-driven marketing, pricing and packaging strategy and conversion optimization.
Throughout his career, Daniel has held senior marketing leadership roles at high-growth global software companies. As Chief Marketing Officer at Wave.video (a JetBrains company), he built a self-service sales conversion funnel that grew annual recurring revenue from zero to $22 million in three years, while increasing monthly recurring revenue and lifetime value by 78%. At Roojoom, he led the company's pivot from an SMB content curation product to an enterprise customer journey platform, cultivating strategic U.S. accounts and closing deals worth up to $1.6 million ARR. At Emaze, he drove monthly revenue up an average of 43% and increased customer lifetime value by over 600% while leading expansion into Latin American markets. He also repositioned Swapcard for the Pandemic era, achieving top-10 G2 rankings in four categories.
At ActivTrak, Daniel leads go-to-market strategy and execution for enterprise solutions. He partners closely with product, sales and executive leadership to help HR, operations and people leaders understand how AI, workforce trends and operational design impact productivity and business performance.
Daniel has played a key role in advancing ActivTrak's market position as a leader in workforce intelligence, helping translate product innovation into measurable customer value. He has pioneered the integration of AI into product marketing operations, designing production-grade agent systems that have reduced time-to-delivery by 50% while doubling output without expanding headcount. His work in this area was recognized with the AI Marketing Innovation of the Year Award from the Product Marketing Alliance in 2024.
In addition to his work in B2B SaaS, Daniel is the author of The Digital Reformation: How AI and Algorithms Are Rewiring Power, Belief, and Democracy, where he explores how artificial intelligence and digital platforms are reshaping society, information systems and decision-making structures. His thought leadership has been featured in People Managing People, TechRadar and other industry publications, and he is a frequent contributor to discussions on the intersection of AI, work and organizational transformation.
Throughout his career, Daniel has held senior marketing leadership roles at high-growth global software companies. As Chief Marketing Officer at Wave.video (a JetBrains company), he built a self-service sales conversion funnel that grew annual recurring revenue from zero to $22 million in three years, while increasing monthly recurring revenue and lifetime value by 78%. At Roojoom, he led the company's pivot from an SMB content curation product to an enterprise customer journey platform, cultivating strategic U.S. accounts and closing deals worth up to $1.6 million ARR. At Emaze, he drove monthly revenue up an average of 43% and increased customer lifetime value by over 600% while leading expansion into Latin American markets. He also repositioned Swapcard for the Pandemic era, achieving top-10 G2 rankings in four categories.
At ActivTrak, Daniel leads go-to-market strategy and execution for enterprise solutions. He partners closely with product, sales and executive leadership to help HR, operations and people leaders understand how AI, workforce trends and operational design impact productivity and business performance.
Daniel has played a key role in advancing ActivTrak's market position as a leader in workforce intelligence, helping translate product innovation into measurable customer value. He has pioneered the integration of AI into product marketing operations, designing production-grade agent systems that have reduced time-to-delivery by 50% while doubling output without expanding headcount. His work in this area was recognized with the AI Marketing Innovation of the Year Award from the Product Marketing Alliance in 2024.
In addition to his work in B2B SaaS, Daniel is the author of The Digital Reformation: How AI and Algorithms Are Rewiring Power, Belief, and Democracy, where he explores how artificial intelligence and digital platforms are reshaping society, information systems and decision-making structures. His thought leadership has been featured in People Managing People, TechRadar and other industry publications, and he is a frequent contributor to discussions on the intersection of AI, work and organizational transformation.
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