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Major sporting events like the World Cup semi-finals often spark concern among managers about lost productivity and endless workplace distractions. The traditional instinct is to crack down on streaming or strictly enforce screen monitoring during big broadcast windows. However, today’s workforce data tells a far more nuanced and encouraging story: When given the flexibility to […]

Six months into 2026, the corporate conversation around artificial intelligence has shifted. We’re no longer asking if companies will adopt AI, but rather how deeply it’s actually weaving into the daily fabric of work. To find out, the ActivTrak Productivity Lab analyzed a continuous cohort of 120,620 users across 1,009 organizations from Q4 2025 through […]

Across industries, organizations are investing billions in AI. Yet many executive teams still evaluate AI like any other technology initiative — with implementation milestones, license counts and usage serving as the primary measures of success. Those metrics no longer tell the whole story. Turning AI investments into measurable outcomes requires a new framework for building […]