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ActivTrak Wins 2021 Brandon Hall Group Excellence in Technology Award for Employee Engagement

ActivTrak, a leader in innovative workforce analytics software, has won a coveted Brandon Hall Group bronze award for excellence in the Best Advance in Employee Engagement Technology category. This is the second year in a row that ActivTrak has won an award from Brandon Hall Group.

“Organizations continue to grapple with the pros and cons of flexible work as an engine for business, with questions surrounding employee engagement, productivity and culture,” said Rita Selvaggi, CEO of ActivTrak. “Workforce analytics offer visibility into these critical areas, helping to ensure employees thrive in this new era of work. It’s an honor to be recognized by the Brandon Hall Group for our achievements in employee engagement.”

A panel of veteran, independent senior industry experts, and Brandon Hall Group senior analysts and executives evaluated the entries based upon the following criteria:

  • Product: What was the product’s breakthrough innovation?
  • Unique differentiators: What makes the product unique and how does it differ
    from any competing products?
  • Value proposition: What problem does the product solve and/or what need
    does this product address?
  • Measurable results: What are the benefits customers can expect to experience
    as a result of using this product?


The full list of winners is available here:

“Technology has never been more critical for success in human capital management than it is today. We were thrilled to see many new innovations in all areas, but especially related to the future of work,” said Brandon Hall Group Chief Operating Officer and awards program head Rachel Cooke. “Thanks to the many innovations from our Excellence in Technology winners, organizations have many compelling options as they make important decisions on how to leverage technology to drive their people strategies.”

“HCM solution providers must be experts and visionaries in technology, but they also must have the ability to anticipate the diverse needs of employers as they work to adapt to ongoing change,” Brandon Hall Group CEO Mike Cooke said. “This requires a blend of curiosity, empathy and agility that is difficult to achieve. We have seen an extraordinary level of insight and creativity from our Excellence in Technology winners that has been exciting to see.”

ActivTrak provides workforce insights that help teams work wiser using predictive analytics. This includes trusted data that helps both employees and employers optimize engagement, productivity and well-being in the modern workplace.

To learn more, read the Brandon Hall Group’s Solution Provider Profile on ActivTrak here.


About Brandon Hall Group

Brandon Hall Group operates the largest and longest-running awards program in Human Capital Management. As an independent HCM research and analyst firm they conduct studies in Learning and Development, Talent Management, Leadership Development, Diversity, Equity & Inclusion, Talent Acquisition and HR/Workforce Management. These benchmark studies help organizations by providing strategic insights for executives and practitioners responsible for growth and business results.

Coupling the research studies with the best practice from the awards, Brandon Hall Group has helped more than 10,000 clients globally and more than 28 years of delivering world-class research and advisory. At the core of our offerings is a membership program that combines research, benchmarking and unlimited access to data and analysts. Membership enables executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient.

Brandon Hall Group has also launched professional certifications for business and human capital management professionals to upskill themselves and gain credentials for career advancement. (


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