ActivTrak today announced that Heidi Farris, chief operating officer at the company, has been promoted to CEO and board director. Farris brings four years of experience as COO to the role and is a founding member of the ActivTrak executive team. Under her leadership, ActivTrak has realized 6X in revenue growth supported by more than 9,000 customers and 550,000 users around the world.
As CEO, Farris will direct the company’s strategy focused on growing market share in the enterprise workforce analytics space and building on the success of its award-winning high-velocity business model.
“I am honored and proud to be appointed CEO of ActivTrak,” said Farris. “This is an exciting time in the evolution of workforce analytics, and more specifically, our role as a leader shaping the space. Our team has achieved remarkable success, and I look forward to building on that momentum to fully realize ActivTrak’s potential long-term.”
Prior to ActivTrak, Farris held numerous leadership roles at Idera, Inc., most recently serving as CMO and EVP/GM of its Database Tools Division, where she set the strategic vision and priorities to drive growth and profitability across its three product lines. Farris also served as vice president of marketing at Bloomfire, where she was instrumental in evangelizing category creation around the company’s best-in-class knowledge sharing platform. She was also a key team member at SolarWinds, where she helped build the company’s low-touch, go-to-market model that led to its successful IPO in May 2009.
“Heidi has played an integral role in the growth and success of ActivTrak, helping to transition the company from a bootstrapped startup to a category leader,” said Rita Selvaggi, executive chair of the ActivTrak board of directors. “Having worked side-by-side with her for many years, I can attest to her superior leadership, strategic thinking and relentless focus on delivering transformative growth. She is the ideal choice to lead ActivTrak into its next chapter as CEO.”