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About ActivTrak

The Work Intelligence Company

ActivTrak reveals how work happens across people, process and technology — giving organizations the intelligence to measure AI's impact.

AI is reshaping work. ActivTrak shows organizations what’s changing, where AI can make a difference and which investments are paying off.

The Word Is Out

ActivTrak is recognized by customers, industry experts and leading organizations for helping turn insights about work into better outcomes.

WHY WORK INTELLIGENCE

Better decisions about the future of work start with understanding work today.

As AI reshapes how people, processes and technology work together, leaders need a clear picture of what’s actually happening across the business.

ActivTrak’s work intelligence helps organizations identify opportunities to improve, determine where AI and automation can have the greatest impact and measure what changes.

AI is changing more than the technology we use. It’s reshaping work itself. The organizations that lead in this next era will understand where people and AI work best together, redesign work around those strengths and measure what actually improves. That’s the future we’re helping our customers build.

Heidi Farris,

Heidi Farris,

CEO, ActivTrak

The People Powering Work Intelligence

Our people make the difference.
We’re a team of curious thinkers, problem solvers and builders working together to understand how work is changing — and help organizations make it better. We bring different perspectives and experiences to that mission, united by a shared commitment to our customers and to one another.

Meet our team

OUR JOURNEY

Built on more than a decade of understanding work

  • ActivTrak becomes The Work Intelligence Company
    ActivTrak enters its next chapter, providing intelligence across people, process and technology to help organizations understand where AI and automation can have the greatest impact, measure what changes and continuously improve performance

  • AI changes the questions leaders need to answer
    As enterprise AI adoption accelerates, ActivTrak expands its intelligence to help organizations understand how AI is used and what impact it’s having on productivity and performance.

  • Workforce insights become business intelligence
    ActivTrak expands its focus from understanding productivity to helping organizations optimize capacity, improve performance and understand the impact of technology on work.

  • ActivTrak surpasses 9,000 customers
    Organizations around the world increasingly rely on ActivTrak to understand workforce productivity and make more informed decisions about their people and operations.

  • The ActivTrak Productivity Lab launches
    ActivTrak establishes the Productivity Lab to study how work is changing with aggregated workplace data, and to provide data-backed insights that help organizations improve work outcomes.

  • The workplace changes overnight
    As organizations shift to remote work, ActivTrak helps leaders understand the impact on productivity, employee experience and business performance.

  • A new chapter of growth
    ActivTrak expands beyond activity visibility to help organizations better understand workforce productivity, capacity and performance.

  • ActivTrak is founded
    ActivTrak begins helping organizations understand how work happens across the digital workplace.

We Believe

Better work starts with better understanding

Organizations make better decisions when they understand how work actually happens — and use that intelligence to improve outcomes for people and the business.

Work is connected

People, Process and Technology shape work. Understanding how they work together reveals opportunities that looking at any one dimension alone can miss.

AI should make work better

Adoption isn’t the goal. AI should create meaningful improvements in how people work and how businesses perform — and those improvements should be measurable.

People should benefit from progress

The best technology doesn’t simply make organizations more efficient. It creates capacity for people to focus on higher-value work, develop new skills and contribute where they can have greater impact.

Insight should lead to action

Understanding what happened is only useful if it helps determine what to do next. Work intelligence should help organizations focus investment, optimize performance and scale what works.

Trust matters

Understanding work shouldn’t mean surveilling people. We believe organizations can gain meaningful intelligence about how work happens while respecting employee privacy and using workforce data responsibly.

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Stay informed on innovations and market-leading achievements shaping the future of work intelligence.

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Explore Our Ideas

Read expert perspectives on AI, productivity and modern work that deepen understanding and guide better decisions.

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Join Our Community

Connect with leaders, practitioners and innovators through events built to inspire learning, collaboration and meaningful growth.

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Build What’s Next

Join the team shaping the future of intelligent work, where curious, driven people push boundaries and make a real impact — together.

Careers at ActivTrak

Track AI impact. Optimize how work gets done.

Turn intelligence across people, process and technology into better decisions about where to invest, what to improve and how to drive measurable business impact.

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