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FROM AI ADOPTION TO MEASURABLE IMPACT
Complete visibility into AI usage and impact
Most organizations can see AI usage but few can measure whether it’s actually improving performance. ActivTrak helps you connect AI activity to real outcomes — so you can understand how work is changing, where value is created and what to do next.
- Track AI usage across teams and tools
- Govern AI usage with clarity and confidence
- Measure AI adoption maturity over time
- Measure how AI changes productivity and capacity
- Turn AI insights into better decisions
- Understand the ROI of AI across your workforce
“What I like most about ActivTrak is how it gives me clear visibility into how the team is spending their time without being intrusive. It helps me spot productivity patterns and potential bottlenecks quickly, so I can address issues before they impact the operation.”
— Ops Manager
AI USAGE MEASUREMENT
Track AI usage across teams and tools
Start with a clear view of how AI is actually used. Get the complete picture on which AI tools teams use, and how, plus where usage is growing or stalling.
- See who’s using AI and how often
- Distinguish between sporadic and consistent usage
- Compare usage trends across teams and roles
AI COMPLIANCE
Govern AI usage with clarity and confidence
Eliminate blind spots in your AI usage and identify potential risks before they happen. Bring AI usage under control with clear visibility into tools, risk and policy alignment.
- Identify use of approved vs. unapproved AI tools
- Use data to support governance and compliance
- Reduce risk from unsanctioned AI tool usage
AI ADOPTION MATURITY & BENCHMARKING
Measure AI maturity in real time
Understand how deeply AI is embedded into work, from early experimentation to consistent workflow integrations.
- Classify users into maturity stages
- Track progression from sporadic to integrated use
- Compare maturity levels across teams and roles
- Go beyond usage to see how AI is integrated into workflows
AI IMPACT ON PRODUCTIVITY
Measure how AI changes productivity and capacity
Quantify whether AI is actually improving performance — not just increasing activity.
- Measure capacity gains from AI-enabled work
- Track how much time shifts to higher-value work
- See how team maturity levels impact focus and efficiency
AI OPTIMIZATION
Turn AI insights into better decisions
Identify where to expand, optimize, or reduce AI investment. Replace assumptions with real AI usage data to cut costs, save time and impact business results.
- Identify top AI tools and use cases
- Quantify potential cost and time savings
- Reveal gaps in adoption and enablement
AI ROI TRACKING
Understand the ROI of AI across your workforce
Connect AI usage to productivity, capacity and business outcomes to understand where AI is delivering real value — and where it’s not.
- Measure how AI impacts productivity and utilization across teams
- Quantify capacity gains created by AI-enabled work
- Compare outcomes across teams, roles, and maturity levels
- Identify where AI is driving value—and where it needs optimization
Why ActivTrak?
Real insights
As the system of record for work, ActivTrak continuously captures behavioral data across people, tools, and AI agents, and the workflows that connect them – no surveys or self-reporting required.
Measurable outcomes
Understand how people and AI work together, see what’s changing and measure the impact on productivity and performance — both historically and in real time.
Proven foundation
With more than a decade of experience measuring productivity and performance, ActivTrak provides a reliable baseline to understand change and make better decisions.
Connect work intelligence across your tech stack
Integrate existing tools to combine workforce activity, AI usage and business data for deeper, more actionable insights.

Workday

ADP
Microsoft Teams

Outlook

Google Calendar

ServiceNow

Zendesk

ChatGPT

Claude

Gemini
Microsoft Viva
Jira Software

Salesforce

Slack
How it Works
Capture behavioral activity
Capture behavioral activity including hours worked, schedule adherence, location policy compliance and app & website usage.
Analyze productivity trends
Analyze productivity trends on employee focus, engagement and utilization to make data-informed decisions on resource allocation.
Optimize team performance
Optimize team performance with benchmarks, goal-tracking and AI coaching recommendations to improve workforce productivity.
Getting started is easy.
Be up and running in minutes.