Parts ASAP Achieves 122X ROI and $6.82M in Benefits with ActivTrak Workforce Analytics

Parts ASAP is a North American supplier of parts for agricultural, construction and industrial equipment, including tractors, combines, skid steers, hay balers and planters. Over the past several years, the company has undergone rapid expansion, acquiring 18 companies and increasing its operational footprint to more than 65 locations across the US and Canada.

During this growth period, Parts ASAP consolidated operations to boost efficiency. By late 2024, the company had reduced its locations to 33, with plans to decrease that number even further. Transitioning to a work-from-home model was a key component of the plan, but the company needed a way to measure success and maintain high productivity and performance across a distributed workforce of 700 employees.

The consolidation of Parts ASAP’s numerous acquisitions presented several challenges:

Employee productivity

With employees working from home, measuring productivity became more complex. Some positions could be evaluated more easily while others lacked clear KPIs.

Data security

Protecting company data across a dispersed workforce was essential. That meant identifying the different tools people used and how they used them.

Technology usage

The integration of various technologies from acquired companies had to be streamlined and standardized. This required pinpointing overlaps for evaluation and deprecation.

Parts ASAP chose ActivTrak’s workforce analytics solution to tackle these challenges head-on. COO John B. Fraser led the product evaluation and selection process and was particularly impressed by ActivTrak’s compelling demo and free trial access. “The fact that I could get in there and play with it without having to invest was absolutely key to our success.”

Parts ASAP uses ActivTrak’s live reports to understand the productive and unproductive behavior of employees in accounts payable, accounts receivable, project management, development, marketing and sales. The company also integrates ActivTrak data with its HR platform to better understand schedule adherence, and with Power BI to populate automated reports that arm leaders with insights to inform decision-making.

Productivity

One surprising finding about employees’ work patterns was that some seemingly productive employees were working second jobs on company time, while others perceived as less productive had just developed bad habits. ActivTrak gave Parts ASAP managers the insights to have constructive coaching conversations and help underutilized employees become more productive. Fraser noted, “Eighty percent of the employees we have conversations with come back around to being highly productive.”

Security

Parts ASAP also uses ActivTrak to set alerts for risky behaviors, such as plugging in a USB stick or visiting file-sharing sites. The company made a point of being transparent and communicating its use of ActivTrak to its employees, who understand the value the product provides in keeping Parts ASAP secure and protected.

Technology

Just as importantly, ActivTrak helps Parts ASAP optimize technology usage and simplify the operational aspects of its business. Using ActivTrak, the company took tools it knew would be deprecated over time but were still productive, and created a unique category for them: productive but obsolete. It then tracked category usage to identify which employees to migrate to preferred technologies — in this case, from Google Drive to OneDrive — and ensure a smooth changeover.

In just four months, ActivTrak delivered remarkable results for Parts ASAP, helping it consolidate acquisitions, boost productivity, reduce costs and enhance security, which led to:

• 122X ROI with $6.82 million in added benefits
• 18% increase in overall employee productivity
• 42% decrease in non-productive time
• 28% improvement in per employee productivity
• 12,000 extra hours of productivity per month
• Enhanced security and compliance

Through its strategic implementation of ActivTrak, Parts ASAP successfully transformed its productivity tracking and security management, turning challenges into opportunities for growth and efficiency. This workforce analytics solution has become an integral part of Parts ASAP’s operations, driving significant value and positioning the company for continued success.

Looking ahead, Parts ASAP plans to further leverage ActivTrak by using its data to compare against revenue, sales calls and other metrics to identify people who are overworked, underworked or exhibiting behavioral changes that may indicate a potential for leaving. By addressing those situations early, Parts ASAP believes it can reduce turnover, improve training and increase employee engagement.